Business vision
Experience in strategy, finance, operations and project coordination.
Mercedes Arana · Founder and Managing Director
Aravida Consulting corporate identity
Mercedes Arana
Business experience serving SMEs.
Mercedes Arana holds a degree in Economics and Business Studies, with postgraduate training in Finance, Industry 4.0 and Civil and Commercial Mediation.
Before founding Aravida Consulting in 2012, she worked in auditing and for a multinational environmental company. Since then, she has worked in business diagnostics, strategy, business models, growth and process improvement.
Industry and technology
Specialist training to make innovation practical for companies and teams.
Sharing knowledge
Teaching and training in executive skills, new business models and management.
Connecting capabilities
Active engagement with Valladolid’s business, university and professional communities.
Social commitment
A company is also part of its community.
Aravida’s work is complemented by Mercedes’ participation in business, university and innovation initiatives that connect knowledge, companies and the region.
Confidentiality is also part of the service: experience is presented by areas and lessons learned, never by disclosing confidential client documentation.